ADE - Mobile Experience
Client
Role
Amsterdam Dance Event
UX & UI Design
Summary
Design work on the official Amsterdam Dance Event mobile app, created in collaboration with Bravoure. The project focused on crafting a mobile experience that turns a large, multi venue music festival into a structured and personal discovery platform.
Challenge
Amsterdam Dance Event contains thousands of events across hundreds of locations. The scale of the program creates discovery and navigation challenges for users. The goal was to shape the experience so that complex content becomes clear and approachable, enabling visitors to explore, plan, and engage with confidence.
Solution
I designed a mobile experience centered on usability, structure, and meaningful discovery. Improved information architecture and navigation patterns make program content easier to explore and filter. New professional features enable networking and connection building, extending the app’s purpose beyond event planning. The result is a cohesive mobile product that balances festival discovery with professional engagement, all within a streamlined and modern design system.
